Today’s been a busy day! To kick start the Friday, a good friend helped me pack 200 pieces of wooden products ready for a marketing campaign with a beauty company that will be launching a ‘Mummy Box’ in October J Sorry but we’re not supposed to disclose the name of the company until AFTER the event… so… for now, I must keep ‘mum’.
What’s a ‘Mummy Box’ you must be wondering….No… it’s nothing to do with Egyptians… so fear not. It’s about offering a number of different skincare and beauty products that would fit the profile of a young mother. So in this box, we decided to also add a little something different – by adding our best sellers as a treat for mums as a keep sake and to let their children have a play – Made in the USA Uncle Goose Classic Alphabet Blocks and Made in Japan, Mastro Geppetto, Cedar Wooden Noah’s Ark figures. Each piece serves as proof of excellent craftsmanship, unique product feature to help promote what ePloof’s all about. Wonder which 200 lucky women out there will be receiving them soon ? J Very exciting indeed. Have a look at the little bundles of goodness 🙂
After preparing the small gifts, I had a quick visit of The Fairs and Bazaars in the Hilton to check out the customer scene, layout and potential fit for ePloof! as I’m deciding whether it’s something that would be good for ePloof in the near future. I only had 10 mins to have a look around and get a good feeling on the ground of the customer segment, products, price and general atmosphere. From my 10 mins, the impression I had was that it was more handicraft and very mixed, clothes besides wine shop and home décor store too. There was a few kid’s related stores there but nothing that really stood out and caught my eye. I went around 3.30pm so there wasn’t a lot of people at the time, perhaps around 10 customers walking on the floor amidst the stall owners and assistants. I’d been keen to hear feedback from anyone who’s actually traded at one of these fairs or visited…. What do you reckon? Worth us going? Plus, we’re excited that the ladies behind ‘Babyccino’ gave us the thumbs up just this afternoon :).
‘Babyccino’ is a beautiful online portal of curated kid’s stores. Have you ever come across it? It was started by 3 ladies from different countries, whom all met whilst living in London. They soon became friends, got talking and decided to do something cool. Sounds familiar huh? 🙂 See for yourself, isn’t it just a great trusted resource for parents? Ideas are refreshing, they’ve got excellent taste, photography is inspiring and they have their fingers on the pulse in the world of the little ones. Oh yes, these ladies KNOW the kids and family market.
babyccino
In fact, in many ways, Babyccino inspired me visually as well as conceptually when our little group of TTT’s were brainstorming what we wanted to create and launch here in Singapore…. Well… keep watching this space for some updates on that soon! On the Japan side, today we posted our first batch of orders for customers in Singapore who wanted to send the item as part of a gift basket to friends in Japan…… OK… so logistically that was a little tricky because we didn’t anticipate this demand. Still, our wonderful JP team, Mr S & Reiko sorted this out and all went smoothly! *Gold service awards* Ohh…… I almost forgot, in between the visit to the Hilton Hotel and playing ‘photographer’ to my friends at the East Coast, I was pleased to find out that one of our good friends gave birth to a healthy little boy! Can’t wait to meet him soon. So… don’t you agree? Fridays ARE just BUSY BUSY BUSY! OK – off to Zzz now.
Have a great weekend all.
ePloofie, Elizabeth
ePloof Blog 