A Sprinkle of ‘Bloesem Magic’ to Start The Year

It’s been quite a long hiatus since our last update on ePloof! and that’s because I’ve been busy with my son, Otto and my day job.

ePloof! for me is also a journey where I need to learn about how to promote my business, how to engage with like minded people, work on collaborations, identify opportunities for pop up shops and generate sales.  Since we don’t have a physical shop front, online visual content is very important to help reflect the quality and the unique range of kid’s products we have selected.

A New YEAR means a new start so I thought, right I really ought to learn about this and improve my online content creation and visual story telling skills. I had a long think about what visuals and online stores/children themed materials inspires me in Singapore? Time and time again, I find myself always looking wondrously at the beautiful pictures, compositions of Bloesem Blog by the talented Irene. I was pleased to see they held workshops on this EXACT topic too ‘The Art of Visual Story Telling‘! So, without further ado, I signed up.

In the session, Irene shared valuable insight on the colour palette, some tips and tricks of photography, setting the scene and most importantly, the harmony of the images together with the words, fonts and content to create a complete package. True to her philosophy, the session came complete with a yummy lunch and a useful beautiful notepad they had designed.


Bloesem workshop


Putting her lesson into action, recently ePloof! has been working on a partnership with a Japanese hair salon called Covo located on 43 Keong Saik Road. Incidentally, it’s where we get our hair cut and we take our little boy there too. The idea came up in that wouldn’t it be nice for mothers who were having their hair done that their kids can sit and play with some educational wooden toys whilst waiting? Or that mums can browse some unique kids products while enjoying a hair treatment? 🙂 Hence, the idea was born for ePloof! to have a Pop Up Shop event at the super cool Covo Hair Salon and to have it coincide with the Japanese ‘Girls’ Day on March 3?……..

When? Feb 3 – March 3.

Where? 43 Keong Saik Road (right opposite the cool burger joint, potatoe head). Call ahead to book an appointment on 62214585!

Selection of ePloof!  products such as:  Atelier Mokku Wooden Giraffe & Elephant Throw Hoops,  Arty Frog 4 pcs set of the ‘La Mer‘ and ‘Gaspard & Lisa‘ Series, the very popular Track Ball, Uncle Goose Alphabet blocks in Classic English, Chinese and French (upon special request), Musical Cars, Mastro Geppetto Animal Zoo (Noe Set), UK’s Kerry Layton’s Seventy Tree Prints and Posters and the beautiful ‘Butterflying’ cloud mobiles to name the key ones. So pop in store during the month of Feb and let your children explore, play and discover the art of playing with traditional toys while waiting rather than sitting watching the iPad.

SPECIAL OFFER – 15% OFF all ePloof! items bought in store at Covo.

SPECIAL OFFER – 20% off for all first time customers to Covo.

SPECIAL OFFER – $25.00 Wash & Style (UP $35.00) for all customers who quote ‘ePloof! blog’

And I’m proud to say to Irene & Zara, I’ve created this banner myself in photoshop (with some illustrator) with your workshop lessons and tips clearly in mind 🙂

eploof pop up covosalon_banner3

ePloof! pop up at covo, 43 keong saik road

Have a wonderful weekend and we’ll see you soon at Covo!



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